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McDaniel, Carl D.

Marketing research essentials / Carl McDaniel, Roger Gates. - 6th ed. - Hoboken, NJ : John Wiley, 2008. - xx, 493, [30] f. : me il.; 26 cm.

ISBN: 9780470131985

Subjects--Topical Terms:
Hulumtim i marketingut

Universal Decimal Class. No.: 339.138

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