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Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. - Boston : Houghton Mifflin, 2004. - xxi, 643 f. : me il.; 27 cm.

ISBN: 0618393021

Subjects--Topical Terms:
Marketing
Hulumtim

Universal Decimal Class. No.: 339.138

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